August 21, 2024 – The Tourism Authority of Thailand (TAT) is fully backing the Food & Hospitality Thailand 2024 event. This event aims to enhance the capabilities of businesses in the tourism and hospitality sectors. It will feature over 3,000 brands from 18 countries across 8 business zones, covering all aspects of tourism and hospitality.
This year marks the 30th anniversary of the Food & Hospitality Thailand event, which will collaborate with major Asian events like Hotel & Shop Plus Thailand and Hotelex Thailand. The event is expected to attract over 30,000 attendees.
TAT plans to boost tourism in the short and long term. One strategy is to promote the Soft Power (5F) initiative, which highlights the 5 Must Do in Thailand experiences, to attract more tourists to the country.
The event will take place from August 21-24, 2024, at the Queen Sirikit National Convention Center.
